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Reichhold Replaces Trade Name for

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Reichhold Inc. has announced a new trade name, Duravace, for one of its product lines. The Duravace family of products now represents the high-performance VAE product line owned by Reichhold’s global coating and performance resins business. The Duravace line is a group of zero-VOC VAE emulsions designed for interior and exterior architectural coatings applications. Duravace replaces the Elvace name, which will continue to be used by Reichhold’s adhesives division.

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